Trip.com, which is currently at the forefront of its market, provides a one-stop-shop for all of your travel needs, including flights, hotels, auto rentals, and travel insurance, giving a seamless experience that is more convenient than booking across several platforms. According to Mr. Boon Sian Chai, Managing Director and Vice President of International Markets at Trip.com Group, "Personalization is essential. Trip.com can provide highly personalized travel experiences by leveraging big data and AI. Trip Genie, an AI vacation planning helper, exhibits this by offering personalized recommendations, special bargains, and tailored itineraries." While client happiness is a key satisfaction of Trip.com's strategy, the company also emphasizes strong supplier partnerships to build mutually advantageous arrangements that improve the customer experience. "This requires a sophisticated understanding and integration into the local travel ecosystem, allowing us to provide more personalized and relevant travel experiences. By integrating local data, we improve our capacity to fulfill the unique demands of each market. We invested in launching our branding project with AOT (Airport of Thailand) to gain impressions, which contributed to a very strong MoM uplift, bringing Trip.com search volume to a new level with Pre-Launch vs Post-Launch: +93% and Lifetime Thailand average search volume: +134% YOY," said Mr. Boon Sian Chai. In terms of sustainability, Mr Boon Sian Chai notes that "The platform also emphasizes low-carbon travel options, which aligns with the preferences of approximately 85% of business travelers who prioritize sustainable choices." Trip.com has also added a feature that showcases sustainable hotels certified by GSTC-Accredited Certification Bodies, promoting eco-friendly bookings and strengthening its aim to becoming carbon neutral by 2050.

King Khalid University (KKU) has announced a significant partnership with leading five-star hotels in Thailand to initiate an inaugural internship program for tourism and hospitality management students. This initiative aligns with Saudi Arabia’s Vision 2030, which seeks to attract 100 million tourists annually by 2030 and position the Kingdom as a major global tourism hub. This partnership is part of The Apprenticeship Program for Training in the Tourism Sector, an initiative launched by the Ministry of Tourism of Saudi Arabia to enhance the skills and expertise of individuals in the tourism and hospitality industry. The program provides participants with hands-on training opportunities through collaborations with leading global hospitality institutions. Its objective is to equip trainees with practical experience and international exposure, enabling them to contribute effectively to the growth and development of the tourism sector in Saudi Arabia. Dr. Reham Mashat, Dean of the Faculty of Tourism at KKU, revealed that 14 students pursuing degrees in International Hospitality Management and Mountain Resort Management will embark on a two-month internship program in Thailand. The initiative, supported by the Saudi Arabian government and the Ministry of Tourism, focuses on providing hands-on hospitality management experience in Thailand—a globally recognized tourism leader. The program also aims to foster long-term, mutually beneficial relationships between the two nations within the tourism sector. The selected students will gain practical experience at prominent destinations, including Bangkok and Phuket. Their placements include the Al Meroz Hotel in Bangkok, the leading halal-certified hotel catering to Muslim travelers, and the Amatara Welleisure™ Resort in Phuket, a multi-award-winning wellness resort known for combining luxury with holistic well-being. The program is designed to equip students with valuable industry experience, preparing them to contribute to Saudi Arabia’s ambitious tourism goals upon their return. A key component of this program is its collaboration with Siam Senses, a leading Thai hospitality management brand under World Reward Solutions. With extensive expertise in managing luxury and mid-range hospitality properties, Siam Senses is committed to promoting exceptional service standards and operational excellence. The brand will play a pivotal role in ensuring the success of the training program by offering students practical exposure to core hospitality functions, guest services, and cultural sensitivity training within the Thai tourism context. Additionally, the program highlights the importance of Aseer, a rapidly developing region in Saudi Arabia that is central to the Kingdom’s tourism growth strategy. Nestled amidst scenic mountains, Aseer is set to become a global year-round tourism destination through substantial government investments aimed at enhancing infrastructure, eco-tourism, and cultural offerings. Known for its breathtaking landscapes, pleasant climate, and rich heritage, Aseer is poised to attract international visitors seeking nature, adventure, and cultural experiences. Looking ahead, King Khalid University and the Saudi government plan to expand this internship program, targeting the placement of over 400 students in Thailand by 2026. This collaboration is expected to strengthen bilateral ties between Saudi Arabia and Thailand, as both nations work toward establishing themselves as prominent players in the global tourism industry. The logistics and coordination of the internship program in Thailand are managed

Lifestyle and Travel Media and Silver Voyage Club recently joined hands to introduce "100 ULTRA LUXURY THAILAND 2025," for the first time among the friends in the top hospitality industry in Thailand at EKKALUCK Bangkok, Madi Paidi Bangkok, Autograph Collection. This special collaboration project: "100 ULTRA LUXURY THAILAND 2025" will, for the first time, compile a list of the top 100 ultra-luxurious high-end tourism offerings in Thailand including hotels, resorts, restaurants, spas, and other lifestyle services such as limousines, yachts, and private jets. This special publication will be available in executive lounges of five-star hotels in Thailand and the Middle East.

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Staybridge Suites Bangkok Thonglor celebrated its fifth anniversary with a special Buddhist merit-making ceremony, led by Khun Juthamas Sakulpisut, General Manager, along with the hotel’s management team and staff. Since opening its doors in 2020 as the first Staybridge Suites hotel in Asia Pacific under the InterContinental Hotels Group (IHG), Staybridge Suites Bangkok Thonglor has become renowned for its warm and inviting atmosphere, delivering a true 'home away from home' experience. With 303 suites equipped with a kitchenette, washing machine, and dryer, the hotel has rapidly gained a loyal following among travelers seeking comfort and convenience for both short and long stays. Dedicated to providing a home-like environment where guests can relax, recharge, and explore endless possibilities, the hotel features excellent amenities, including a Japanese Onsen, sauna, sky pool, 24/7 fitness center, and 24/7 co-working space – The Den. Guests can also enjoy the evening happy hour at The Social Night, offering complimentary drinks and appetizers every Monday, Wednesday, and Friday, hosted by the hotel. For more information and reservations, please call us at +66 (0) 2059 8999, email rsvn.bkkth@ihg.com, or book directly at www.staybridge.com/Thonglor

Staybridge Suites Bangkok Sukhumvit is proud to celebrate its second anniversary with a meaningful Buddhist merit-making ceremony, led by General Manager Khun Juthamas Sakulpisut and the hotel’s management team. The ceremony included offering food to local monks and recognizing the dedication of employees by presenting award certificates for their two years of service. From the very beginning, Staybridge Suites Bangkok Sukhumvit has been known for making every guest feel beyond welcome, offering a true "welcome home" experience. The hotel prides itself on creating a comfortable, home-like atmosphere where guests can relax, feel inspired, and embrace endless possibilities. Opened in 2023 as part of InterContinental Hotels Group, Staybridge Suites Bangkok Sukhumvit began with 411 rooms and has quickly become a favorite among experienced travelers seeking comfort and convenience. Located in a prime area of Sukhumvit, the hotel offers a variety of excellent facilities, including a Japanese Onsen, sauna, outdoor pool, golf simulator, and a 24/7 fitness center. The Den is an ideal spot for both work and relaxation, while the hotel’s Social Hour offers complimentary drinks and appetizers every Monday, Tuesday, and Wednesday evening. Free high-speed Wi-Fi ensures guests stay connected at all times. For more information or to book a stay, please visit www.staybridge.com/sukhumvit, call us at +66 (0)2 779 8999 or email bkkpp.rsvn@ihg.com

Guests booking the Charming Chiang Mai package at InterContinental Chiang Mai The Mae Ping any time between 1 and 28 February 2025 will enjoy THB 1,000 credit towards dining at any of the hotel's exceptional restaurants or indulging in rejuvenating spa treatments at the ii Spa. Rates start from THB7,200++ per night for Classic room. Also included in the package is daily complimentary breakfast buffet at The Gad Lanna, the hotel’s brasserie that evokes an era in which travel was a more leisurely affair and where Northern Thai specialties are served alongside signature international dishes. InterContinental Chiang Mai The Mae Ping offers an unforgettable stay in historic Chiang Mai, with breathtaking views of the city and the opportunities for exploration, adventure, or simply enjoying a tranquil haven amidst the embrace of nature. Book from now to 28 February for a stay from 1 to 28 February 2025. Charming Chiang Mai includes: • Hotel credit at THB 1,000 net per room per stay that can be used for dining at any restaurant in the hotel or for treatments at The ii Spa (à la carte menu only) • Daily breakfast • Free cancellation until 6:00 pm local hotel time one day before check-in date • No deposit required at the time of booking For more information and reservations, contact: LINE @interconchiangmai; tel. +66 (0)52 090 998; or email: reservations.icchiangmai@ihg.com

As global interest in distinctive winter travel experiences intensifies, Hokkaido, Japan, has solidified its reputation as a leading destination. Celebrated for its exceptional powder snow, stunning panoramas, and captivating cultural encounters, Hokkaido offers a singular winter escape. Club Med, a pioneer in all-inclusive holidays, invites travelers to begin planning their 2026 Hokkaido winter exploration with the launch of its early bird booking period. From now until June 17, 2025, guests can secure their preferred accommodations and unlock savings of up to 35% on stays commencing in December 2025. Hokkaido’s renown for exceptional powder snow, affectionately known as “Japow,” draws skiers and snowboarders from across the globe. With the island presents far more than just world-class slopes. From snowshoeing through untouched forests to unwinding in traditional onsen hot springs, Hokkaido provides a rich tapestry of winter activities. This singular combination of natural splendor, cultural heritage, and exquisite cuisine crafts an unforgettable winter sojourn. Club Med presents various avenues for experiencing Hokkaido's winter allure, with resorts tailored to diverse travel preferences. Situated in the scenic Kiroro region, Club Med Kiroro Grand and Kiroro Peak offer distinct yet complementary experiences. With an average of 21 meters of annual snowfall and a 160-day ski season, Kiroro is a genuine sanctuary for snow sports devotees. Club Med Kiroro Peak, Asia’s first Exclusive Collection mountain resort, delivers a refined experience for couples and adult travelers (12+), while Club Med Kiroro Grand provides a welcoming ambiance for families and those seeking a more spirited winter holiday. Hokkaido is a cherished destination for family vacations, and Club Med Sahoro perfectly embodies this appeal. Guests can discover superb powder snow ideal for skiing and snow trekking, unwind amidst breathtaking mountain vistas with pursuits like horseback riding, and forge lasting memories with shared culinary experiences such as savoring a Nabe hot pot. The resort provides an immersive encounter with authentic Japanese culture and heritage within a welcoming all-inclusive setting. At Club Med Tomamu, world-class skiing and snowboarding are enhanced by rich cultural and culinary explorations. The resort's 1.45 square kilometers of unspoiled mountain terrain accommodate all skill levels. Families can enjoy dedicated children’s clubs and activities, creating fun and engaging environment for younger guests while parents explore the slopes or indulge in other resort amenities. Guests can also relish fresh Hokkaido seafood, premium Wagyu beef, and locally sourced spirits, or unwind at one of Japan’s largest indoor wave pools nearby. Travelers planning their Hokkaido winter 2026 exploration can secure substantial savings of up to 35% off their vacation by booking early. This early booking period, running from now until June 17, 2025, also guarantees the finest selection of room categories and travel dates, particularly crucial during peak season. To book your Hokkaido winter escape, visit Club Med's website, email contactus.th@clubmed.com, or call 02 035 6788.

Bella Sera, the renowned Italian restaurant located on the 2nd floor of Sofitel Bangkok Sukhumvit, is excited to announce that it is now open for lunch, offering guests the unique opportunity to enjoy the essence of Italy during the day. Previously available only for dinner, Bella Sera now welcomes you to indulge in its carefully curated Set Lunch Menus and à la carte offerings, available daily from 12 PM to 3 PM. Choose between a 2-course menu at THB 490++ or a 3-course menu at THB 590++, featuring dishes that highlight the best of Chef Fabio’s expertise and heritage. Menu highlights include the creamy Burrata with cherry tomatoes and balsamic, hearty Tagliatelle with Mamma-style braised Bolognese, and flavorful Pizza Diavola topped with spicy Italian salami and rucola. End your meal on a sweet note with the classic Tiramisu with Amaretto liqueur or the refreshing Lemon Cheesecake with strawberry sorbet. Bella Sera offers a refined ambiance that celebrates Italian tradition. As one of the most family-friendly restaurants in Bangkok, Bella Sera is more than just a place to dine—it's a space to create cherished memories with loved ones. The concept, “Cucina Di Mamma Mia,” pays homage to Chef Fabio’s mother, capturing the warmth of home-cooked recipes infused with authentic Italian flavors. At the helm of the restaurant is Chef Fabio, a culinary master with over four decades of experience. Born in Udine, Italy, Chef Fabio has dedicated his career to preserving and innovating Italian cuisine. “Cooking is an art, a passion, a journey of learning,” Chef Fabio shares. His leadership ensures Bella Sera is not only a family-friendly haven but also one of the best Italian dining destinations on Sukhumvit. Join us at Bella Sera for an unforgettable lunch experience—where authentic Italian flavors, tradition, and a welcoming ambiance come together for a perfect midday break. Reserve your seats now: www.sevenrooms.com/reservations/bellasera or +66 (0) 2126 9999. For more information, please visit: www.bellaserabkk.com