Leading hotel management company Cross Hotels & Resorts has continued its strategic expansion into the global visitor hot spot of Phuket, announcing today its third hotel management agreement on the Thai island.

Phuket has been included in the ‘World’s Best Places to Visit’ and ‘Best Places to Visit in Asia’ 2019 rankings released by U.S. News & World Report. Phuket was ranked number eight out of 30 in the ‘World’s Best Places to Visit’ list and number three out of 15 in the ‘Best Places to Visit in Asia’ list. 

Cross Hotels & Resorts is very pleased to announce the signing of a hotel management agreement with PT Three Land Co., Ltd. for its third Phuket property, X2 Vibe Phuket Patong Center.

The hotel enjoys a strategic location in the center of Phuket Patong Beach. Set to open in mid-2021, it is only 50-minutes’ drive from Phuket International Airport and a 10-minute walk to Patong Beach and the bustling Bangla Walking Street. 

X2 Vibe Phuket Patong Center offers 323 guestrooms, all day dining restaurants, café and bar, meeting room and fitness facilities. Key features include specially designed family rooms and state-of-the-art kids club, large, adult swimming pool with sunken DJ Bar, underwater speakers, relaxing music and cocktails.

The announcement follows the successful debut of X2 Vibe Phuket Patong in September 2018 and the signing of Away Phuket Le Coral in May 2019.

X2 Vibe Phuket Patong is perfectly located close to key tourist attractions, large shopping mall and a two-minute walk from the beach. It features 136 modern rooms and villas and facilities including large central swimming pool and sundecks, spa, fitness center, restaurant, bar and meeting facilities.

Away Phuket Le Coral is currently undergoing renovation with completion scheduled for late this year. Located on the beachfront of Natai Beach in Phang Nga Province, the hotel is only 40-minute drive from Phuket International Airport. Featuring 58 suites, it offers guests the experience of unspoilt nature and a beautiful, peaceful and relaxing atmosphere complete with private beach stretching along the Mangrove Forest Reserve. Highlights include nature inspired designer rooms, spectacular sea view infinity pool, restaurant and bar, spa, island tours, treks through virgin jungles and rafting adventures along scenic lakes and rivers.

Cross Hotels & Resorts CEO, Peter Lucas said the company was very pleased to be signing its third hotel in Phuket within the past 12 months.

“It is a significant milestone to be adding X2 Vibe Phuket Patong Center to our growing portfolio of hotels in Phuket – officially recognised as one of Asia and indeed the world’s best places to visit,’’ Mr. Lucas said.

“It reinforces that we are delivering on our stated development aspirations of acquiring quality hotels with large inventories in the world’s most popular visitor destinations and gateway cities.”

“Phuket has been clearly identified as a key target destination for Cross Hotels & Resorts now and into the future,’’ he said.

Cross Hotels & Resorts EVP Commercial, Paul Wilson said the company was passionate about delivering unique commercial solutions for hotel owners and enriching experiences for our guests.

“We operate distinct and aspirational brands for scalable and sustainable growth and have a strong pipeline of future acquisitions in place.”

“The signing of our third hotel in Phuket is very exciting and only the beginning of what we have in store for this thriving global destination,” he said.

Cross Hotels & Resorts currently

operates 25 hotels across three distinct brands; X2, X2 Vibe and Away in Thailand, Vietnam and Indonesia.