Trip.com, which is currently at the forefront of its market, provides a one-stop-shop for all of your travel needs, including flights, hotels, auto rentals, and travel insurance, giving a seamless experience that is more convenient than booking across several platforms. According to Mr. Boon Sian Chai, Managing Director and Vice President of International Markets at Trip.com Group, "Personalization is essential. Trip.com can provide highly personalized travel experiences by leveraging big data and AI. Trip Genie, an AI vacation planning helper, exhibits this by offering personalized recommendations, special bargains, and tailored itineraries." While client happiness is a key satisfaction of Trip.com's strategy, the company also emphasizes strong supplier partnerships to build mutually advantageous arrangements that improve the customer experience. "This requires a sophisticated understanding and integration into the local travel ecosystem, allowing us to provide more personalized and relevant travel experiences. By integrating local data, we improve our capacity to fulfill the unique demands of each market. We invested in launching our branding project with AOT (Airport of Thailand) to gain impressions, which contributed to a very strong MoM uplift, bringing Trip.com search volume to a new level with Pre-Launch vs Post-Launch: +93% and Lifetime Thailand average search volume: +134% YOY," said Mr. Boon Sian Chai. In terms of sustainability, Mr Boon Sian Chai notes that "The platform also emphasizes low-carbon travel options, which aligns with the preferences of approximately 85% of business travelers who prioritize sustainable choices." Trip.com has also added a feature that showcases sustainable hotels certified by GSTC-Accredited Certification Bodies, promoting eco-friendly bookings and strengthening its aim to becoming carbon neutral by 2050.

King Khalid University (KKU) has announced a significant partnership with leading five-star hotels in Thailand to initiate an inaugural internship program for tourism and hospitality management students. This initiative aligns with Saudi Arabia’s Vision 2030, which seeks to attract 100 million tourists annually by 2030 and position the Kingdom as a major global tourism hub. This partnership is part of The Apprenticeship Program for Training in the Tourism Sector, an initiative launched by the Ministry of Tourism of Saudi Arabia to enhance the skills and expertise of individuals in the tourism and hospitality industry. The program provides participants with hands-on training opportunities through collaborations with leading global hospitality institutions. Its objective is to equip trainees with practical experience and international exposure, enabling them to contribute effectively to the growth and development of the tourism sector in Saudi Arabia. Dr. Reham Mashat, Dean of the Faculty of Tourism at KKU, revealed that 14 students pursuing degrees in International Hospitality Management and Mountain Resort Management will embark on a two-month internship program in Thailand. The initiative, supported by the Saudi Arabian government and the Ministry of Tourism, focuses on providing hands-on hospitality management experience in Thailand—a globally recognized tourism leader. The program also aims to foster long-term, mutually beneficial relationships between the two nations within the tourism sector. The selected students will gain practical experience at prominent destinations, including Bangkok and Phuket. Their placements include the Al Meroz Hotel in Bangkok, the leading halal-certified hotel catering to Muslim travelers, and the Amatara Welleisure™ Resort in Phuket, a multi-award-winning wellness resort known for combining luxury with holistic well-being. The program is designed to equip students with valuable industry experience, preparing them to contribute to Saudi Arabia’s ambitious tourism goals upon their return. A key component of this program is its collaboration with Siam Senses, a leading Thai hospitality management brand under World Reward Solutions. With extensive expertise in managing luxury and mid-range hospitality properties, Siam Senses is committed to promoting exceptional service standards and operational excellence. The brand will play a pivotal role in ensuring the success of the training program by offering students practical exposure to core hospitality functions, guest services, and cultural sensitivity training within the Thai tourism context. Additionally, the program highlights the importance of Aseer, a rapidly developing region in Saudi Arabia that is central to the Kingdom’s tourism growth strategy. Nestled amidst scenic mountains, Aseer is set to become a global year-round tourism destination through substantial government investments aimed at enhancing infrastructure, eco-tourism, and cultural offerings. Known for its breathtaking landscapes, pleasant climate, and rich heritage, Aseer is poised to attract international visitors seeking nature, adventure, and cultural experiences. Looking ahead, King Khalid University and the Saudi government plan to expand this internship program, targeting the placement of over 400 students in Thailand by 2026. This collaboration is expected to strengthen bilateral ties between Saudi Arabia and Thailand, as both nations work toward establishing themselves as prominent players in the global tourism industry. The logistics and coordination of the internship program in Thailand are managed

Lifestyle and Travel Media and Silver Voyage Club recently joined hands to introduce "100 ULTRA LUXURY THAILAND 2025," for the first time among the friends in the top hospitality industry in Thailand at EKKALUCK Bangkok, Madi Paidi Bangkok, Autograph Collection. This special collaboration project: "100 ULTRA LUXURY THAILAND 2025" will, for the first time, compile a list of the top 100 ultra-luxurious high-end tourism offerings in Thailand including hotels, resorts, restaurants, spas, and other lifestyle services such as limousines, yachts, and private jets. This special publication will be available in executive lounges of five-star hotels in Thailand and the Middle East.

Guests booking the Charming Chiang Mai package at InterContinental Chiang Mai The Mae Ping any time between 1 and 28 February 2025 will enjoy THB 1,000 credit towards dining at any of the hotel's exceptional restaurants or indulging in rejuvenating spa treatments at the ii Spa. Rates start from THB7,200++ per night for Classic room. Also included in the package is daily complimentary breakfast buffet at The Gad Lanna, the hotel’s brasserie that evokes an era in which travel was a more leisurely affair and where Northern Thai specialties are served alongside signature international dishes. InterContinental Chiang Mai The Mae Ping offers an unforgettable stay in historic Chiang Mai, with breathtaking views of the city and the opportunities for exploration, adventure, or simply enjoying a tranquil haven amidst the embrace of nature. Book from now to 28 February for a stay from 1 to 28 February 2025. Charming Chiang Mai includes: • Hotel credit at THB 1,000 net per room per stay that can be used for dining at any restaurant in the hotel or for treatments at The ii Spa (à la carte menu only) • Daily breakfast • Free cancellation until 6:00 pm local hotel time one day before check-in date • No deposit required at the time of booking For more information and reservations, contact: LINE @interconchiangmai; tel. +66 (0)52 090 998; or email: reservations.icchiangmai@ihg.com

As global interest in distinctive winter travel experiences intensifies, Hokkaido, Japan, has solidified its reputation as a leading destination. Celebrated for its exceptional powder snow, stunning panoramas, and captivating cultural encounters, Hokkaido offers a singular winter escape. Club Med, a pioneer in all-inclusive holidays, invites travelers to begin planning their 2026 Hokkaido winter exploration with the launch of its early bird booking period. From now until June 17, 2025, guests can secure their preferred accommodations and unlock savings of up to 35% on stays commencing in December 2025. Hokkaido’s renown for exceptional powder snow, affectionately known as “Japow,” draws skiers and snowboarders from across the globe. With the island presents far more than just world-class slopes. From snowshoeing through untouched forests to unwinding in traditional onsen hot springs, Hokkaido provides a rich tapestry of winter activities. This singular combination of natural splendor, cultural heritage, and exquisite cuisine crafts an unforgettable winter sojourn. Club Med presents various avenues for experiencing Hokkaido's winter allure, with resorts tailored to diverse travel preferences. Situated in the scenic Kiroro region, Club Med Kiroro Grand and Kiroro Peak offer distinct yet complementary experiences. With an average of 21 meters of annual snowfall and a 160-day ski season, Kiroro is a genuine sanctuary for snow sports devotees. Club Med Kiroro Peak, Asia’s first Exclusive Collection mountain resort, delivers a refined experience for couples and adult travelers (12+), while Club Med Kiroro Grand provides a welcoming ambiance for families and those seeking a more spirited winter holiday. Hokkaido is a cherished destination for family vacations, and Club Med Sahoro perfectly embodies this appeal. Guests can discover superb powder snow ideal for skiing and snow trekking, unwind amidst breathtaking mountain vistas with pursuits like horseback riding, and forge lasting memories with shared culinary experiences such as savoring a Nabe hot pot. The resort provides an immersive encounter with authentic Japanese culture and heritage within a welcoming all-inclusive setting. At Club Med Tomamu, world-class skiing and snowboarding are enhanced by rich cultural and culinary explorations. The resort's 1.45 square kilometers of unspoiled mountain terrain accommodate all skill levels. Families can enjoy dedicated children’s clubs and activities, creating fun and engaging environment for younger guests while parents explore the slopes or indulge in other resort amenities. Guests can also relish fresh Hokkaido seafood, premium Wagyu beef, and locally sourced spirits, or unwind at one of Japan’s largest indoor wave pools nearby. Travelers planning their Hokkaido winter 2026 exploration can secure substantial savings of up to 35% off their vacation by booking early. This early booking period, running from now until June 17, 2025, also guarantees the finest selection of room categories and travel dates, particularly crucial during peak season. To book your Hokkaido winter escape, visit Club Med's website, email contactus.th@clubmed.com, or call 02 035 6788.

Discover the newest landmark in Bangkok through the launch of the Jim Thompson Lifestyle Store, a true lifestyle destination for discerning travelers. The grand opening of the Jim Thompson Lifestyle Store in One Bangkok's new retail zone, The Storeys, marks a significant milestone for both the iconic brand and this landmark destination in Bangkok. Spanning an impressive 550 sq.m. with a distinctive duplex design, the Lifestyle Store offers a refined blend of elegance and cultural touch. Its stylish, contemporary layout creates an experiential shopping journey, combining retail, dining, and cultural heritage. The spectacular event started with the arrivals of guests, including top executives from One Bangkok, Thai Airways, Central Group, Siam Piwat, EmQuartier, and top luxury hotels. Dignitaries such as Bangkok Governor Chadchart Sittipunt and ambassadors from the United States, France, and Germany also attended, as well as representatives from the Embassy of the United Arab Emirates, the Ministry of Tourism and Sports, and the Tourism Authority of Thailand. The event was further elevated by the presence of notable Thai celebrities, including Anntonia Porsild, 1st Runner-Up of Miss Universe 2023, Kamonwarai ‘Pailiu’ Prajakrattanakul, and actors from Studio Wabi Sabi — Katsamonnat ‘Earth’ Namwirote, Tharathorn 'Oat' Phumpothingam, Methaphat ‘Tonliew’ Chimkul, and Saranvut ‘Pie’ Nittayasuthi. The elegant yet contemporary fashion show, titled Bangkok Dreaming, embodied the essence of the brand in high style. Showcasing a collection of 42 captivating looks, the runway featured renowned Thai models, including Miss Universe Thailand 2021 Anchilee Scott-Kemmis, Miss Universe Thailand 2016 Chalita ‘Namtan’ Suansane, Miss Universe Thailand 2015 Aniporn ‘Nat’ Chalermburanawong, and top models Cindy Sirinya Bishop and Apasiri Nitibhon. The styling reflected a journey through contemporary Thai lifestyles, with casualwear inspired by quintessential Thai settings, from tranquil beaches to the vibrant streets of Yaowarat’s Chinatown. The event also marked the launch of the AQUASILK collection, the brand’s debut in men’s swimwear. At the launch event, guests explored an extensive range of Jim Thompson products, savored delicious Thai bites from Jim’s Terrace – the brand’s first integrated F&B outlet – and enjoyed the Silk Exhibition, which showcases the rich history and craftsmanship of Jim Thompson’s renowned silk products. Jim Thompson Lifestyle Store is located at One Bangkok, G Floor, The Storeys.

Moving forward relentlessly is the way. To maintain steady business growth in Thailand, Omnicom Media Group (OMG) has strengthened its leadership team by promoting OMD Thailand’s Managing Director, Jinnarat Sampuntharat, to Chief Operating Officer of OMG Thailand. She will collaborate with the OMG Thailand executive team, including CEO Rochelle Chhaya and CFO Noppadol Vetvoranich, to guide the business in one of the most dynamic markets in APAC. In line with this, Rerngrith Jindaporn has been appointed to drive the agency’s growth, operational efficiency, client relationships, and new business opportunities as General Manager of OMD Thailand. Additionally, to scale its insights and marcomms capabilities, Dr. Pittayaphan Sriweawnetr has been given broader responsibilities as Head of Insights and Marcomms for OMG Thailand. These strategic changes, part of OMG Thailand’s commitment to growth and excellence, reflect the network’s dedication to building a dynamic and forward-thinking leadership team. This also establishes a solid foundation for OMG Thailand to continue helping clients navigate the evolving media landscape while delivering impactful business results and growth opportunities. OMG Thailand’s strengthened leadership team now includes: Rochelle Chhaya, CEO, OMG Thailand Jinnarat Sampuntharat, COO, OMG Thailand Rerngrith Jindaporn, General Manager, OMD Thailand Nuvee Pongsathidporn, Managing Director, PHD Thailand Chaivut Eiamvuthikorn, General Manager, PHD Thailand Noppadol Vetvoranich, CFO, OMG Thailand Nannapat Chotrattanakarn, Head of Trading and Investment Dr. Pittayaphan Sriweawnetr, Ph.D., Head of Insights and Marcomms Waridda Burapathana, Head of People “OMG Thailand has witnessed great success over the past few years, with our digital capabilities and client relationships growing from strength to strength. This new leadership team is highly talented, and this structure provides a cornerstone for OMG Thailand to build upon, creating future-facing solutions for our clients,” said Rochelle Chhaya, CEO, Omnicom Media Group Thailand.

PAÑPURI, a holistic wellness lifestyle brand, introduces its latest sensual creation, HEAVEN MOON OSMANTHUS. Known in Thai as the "Fragrance That Travels Ten Thousand Miles," the Osmanthus Absolute offers an inspiring touch with its unique sweet notes and the harmony of a Chinese tale. The story of the Osmanthus flower is enchanting—believed to bloom in heaven on the moon, it symbolizes joy and prosperity. According to legend, the Jade Emperor, captivated by its fragrance, shared its essence with the world. With the Heaven Moon Osmanthus collection, PAÑPURI brings this timeless tale to life, offering a scent that captures the ethereal beauty and sweetness of the moon’s most cherished flower. HEAVEN MOON OSMANTHUS Collection: • PAÑPURI HEAVEN MOON OSMANTHUS Extract Perfume Oil (50 ml and 10 ml) • PAÑPURI HEAVEN MOON OSMANTHUS Hydrating Glow Satin Oil Mist (250 ml) The collection also includes various aromatic products such as candles, diffusers, and scented sachets, as well as hand care essentials, all designed to envelop you in the blissful fragrance of HEAVEN MOON OSMANTHUS. For more information Follow @panpuriofficial on Facebook, Twitter, Instagram, Weibo, or connect with us on Line @PANPURI.

Why travel the world when the world's best chefs are coming to you? Indulge at Anantara Siam Bangkok Hotel during the 24th World Gourmet Festival 2024, where 16 Michelin-starred and internationally acclaimed chefs from 12 countries across Asia and Europe—boasting an incredible 30 stars—will gather for an extraordinary week of culinary excellence. From 24th to 29th September, embark on a gastronomic journey like no other. No need to book flights or wait in long queues—experience their culinary magic all in one place! Don’t miss your chance to be part of this once-in-a-lifetime event. Book your tickets now at https://www.worldgourmetfestival.asia