Airbnb Launches New Tier of Luxury Travel
By Lifestyle+Travel
Eleven years ago, Airbnb founders Brian and Joe inflated three airbeds in the living room of their San Francisco apartment and the company was born. From airbeds, Airbnb expanded to spare rooms and then to entire homes, to Airbnb Plus and even to boutique hotels. Today Airbnb is bringing the same innovative approach to luxury travel by introducing Airbnb Luxe — a new luxury experience that makes personal and bespoke travel more accessible to everyone.
Airbnb Luxe provides access to unique and spectacular properties with dedicated trip designers to arrange bespoke experiences and services to make every stay truly magical. With homes that are destinations in themselves, travelers can stay at incredible places, including award-winning homes in New Zealand and South Africa, castles in France, breathtaking historic villas in Tuscany and modern luxury villas in Thailand’s hottest resort destinations.
Airbnb Luxe is built on the deep expertise in luxury travel Airbnb gained from its acquisition of Luxury Retreats in 2017. This new tier launches with more than 2,000 handpicked homes around the world, each one passing strict evaluation across 300+ criteria to meet standards in both design and function. This includes elevated design standards on a variety of elements, from premium materials and finishes and rare and unique features, to spaces that accommodate groups, highly functional design, chef-grade appliances and the proper amount of bathrooms corresponding to each bedroom.
Each Airbnb Luxe booking provides access to a dedicated, highly trained trip designer who will ensure the stay is tailored to the traveler’s unique needs every step of the way. After booking a property, the trip designer can help ensure effortless check-in, coordinating local bespoke experiences and activities, and arranging a wide range of services from childcare to private chefs to in-house massage therapists – or, for the dedicated, personal training sessions in your own private gym.
“Today’s luxury traveler is craving more than just high-end accommodations; they seek transformation and experiences that leave them feeling more connected to each other and to their destination,” said Brian Chesky, Airbnb Co-Founder, CEO and Head of Community. “With Airbnb Luxe we are applying the same approach we’ve used since we launched Airbnb more than 11 years ago — creating local, authentic and magical travel moments now in amazing places to stay — to reimagine the way people think and experience luxury travel.”
Urban Luxury
In addition to chateaux and chalets, Airbnb Luxe will also open the door to spectacular places to stay in cities, a new area of focus. Building on the places to stay already available in cities like London — be it a Kensington oasis or a Sloane Square penthouse; and Los Angeles — like this French Country estate, we plan to add incredible properties in at least 12 more cities this year, including Milan, Paris and Austin.
Literary fans can seek inspiration and beachfront luxury at The Fleming Villa in Jamaica where Ian Fleming wrote his famous spy novels. Others may prefer complete privacy and exclusivity by booking an entire island with its very own self-declared time zone at the incredible private atoll in French Polynesia, Nukutepipi, curated by Guy Laliberte, founder of Cirque du Soleil and Lune Rouge.
The launch of Airbnb Luxe also helps meet increasing demand from Airbnb guests for luxury properties and experiences. In 2018, the number of Airbnb bookings for listings worth at least US$1,000 per night increased more than 60 percent. The increased interest in luxury travel on Airbnb is consistent with broader trends: analysts believe the luxury travel market is worth more than US$200 billion and poised to grow in the years ahead.
The launch of Airbnb Luxe is also part of our continued effort to ensure Airbnb is for everyone. In February 2018, we introduced Airbnb Plus, our first ever standalone tier intended for everyday Airbnb guests looking for beautiful homes, exceptional hosts and added peace of mind knowing homes are quality inspected and verified in person for cleanliness, comfort and design. Launched initially in 13 markets around the world, Airbnb Plus is now available in over 300 markets. Now, with Airbnb Luxe joining our portfolio, sitting above Airbnb Plus, we are closer to meeting the needs of every traveler at every price point by including the luxury category alongside our entire portfolio.
Find out more about Airbnb Luxe at airbnb.com/luxe
By Lifestyle+Travel
Live Like Shakespeare’s Famous Couple in Juliet’s House this Valentine’s Day
For those Thais looking for the ultimate romantic getaway this Valentine’s Day, Airbnb announces that one lovestruck couple will be the first to spend the night in the historic home of Shakespeare’s Juliet in Verona, Italy. Casa di Giulietta has inspired generations with its iconic balcony that reflects Shakespeare’s description in Romeo & Juliet. And now one winner and their partner will be given unprecedented access to the 13th century building, to step back in time and relive the powerful words of Shakespeare. To enter and have the chance to win this unique Only On Airbnb stay, Thais must pen a letter to Juliet, sharing their own poignant love story and explaining why they and their partner would be perfect guests. Entries can be submitted at airbnb.com/juliet until 11:59pm EST on 2nd February 2020 (11:59am on 3rd February 2020 Thailand time). Working with an Italian architect, Airbnb has transformed the centuries-old building into a sumptuous stay fit for a modern day Romeo and Juliet: one couple will be waited on by a personal butler and treated to a romantic candlelit dinner prepared by two Michelin star chef Giancarlo Perbellini in a glittering dining room filled with crystals, candles and flowers. And after a busy day of feasting, exploring and reading Juliet’s love letters, they will retire for the night to Juliet’s medieval-themed bedroom which features “Letto di Giulietta”, the original bed used in Zeffirelli’s classic 1960s movie ‘Romeo and Juliet’. The 13th century townhouse is a celebrated landmark and museum in the center of Verona and thanks to Airbnb and Verona’s Municipality, the building will be turned into a home for the first time since the 1930s. “Juliet’s House is the most important museum in the City of Verona, attracting millions of visitors every year. Partnering with Airbnb brings the widely known Shakespearian myth of Romeo and Juliet to life in a way never before offered. We are excited to promote our cultural heritage, share traditions that were previously safeguarded, and bring international visibility to the City of Verona,” said Federico Sboarina, Mayor of Verona Municipality. Highlights from the Stay include: A Romeo and Juliet inspired exploration of Verona, the city of love. Private tour of the most romantic home in the history of literature. Reading and replying to some of Juliet’s most recent love letters. Exclusive access to Michelin star chef Giancarlo Perbellini while he prepares the romantic feast. Candlelit dinner for two prepared by Giancarlo in Juliet’s sumptuous dining room. A night in Juliet’s traditional bedroom transformed for the evening into a romantic boudoir. “Every day countless new connections are made across the world by people travelling on Airbnb - creating new friendships and sometimes new love. Since 2008, an estimated one million guests have hosted their weddings on Airbnb. This Stay will give one couple the unique chance to celebrate their love in what is possibly the most romantic home in the history of literature,” said Giacomo Trovato, General Manager for Italy at Airbnb.
By Lifestyle+Travel
Unique Homes for the Holidays in Thailand And Beyond
If you haven’t booked your end-of-year getaway yet, there’s still time. With the holiday season just around the corner, it’s time to recharge and explore new cities and neighbourhoods. From a sala-style home in Chiang Mai’s old quarter to a luxury barn house in Khao Yai; from an island villa in southern Thailand to a designer’s house in Bangkok’s Chinatown, these seasonal stays are sure to put the ho ho ho in your holidays. Thai Sala House In The Old Town (Chiang Mai) Immerse yourself in history this holiday season with a stay at this one bedroom (2 guests) traditional sala Thai house located right in the heart of Chiang Mai’s old town. Within walking distance of temples, Sunday Walking Street, museums and more, the central location makes it an ideal home base for discovering everything Chiang Mai has to offer. If you're looking to immerse yourself in the local scene and explore what Chiang Mai and surrounds has to offer, check out these Airbnb Experiences: Organic Farm Thai Cooking Experience, Secrets of Sak Yant, Cafe Hopping With A Coffee Connoisseur. Designer’s House in Chinatown (Bangkok) Interested in a city break this holiday season? Make this renovated Airbnb Plus four-bedroom (9 guests) house your home for the holiday. Located in Chinatown, it’s the perfect base from which to explore the history and culture of this old quarter, its local neighbourhoods, alleyways while trying out the delicious bites from the street vendors. The best way to see the real Bangkok is through the eyes of a local – check out these Airbnb Experiences for an alternative view of Bangkok: Living Along The Kong, The Secret Of China Town And Local Life, Tuk Tuk Adventure And Thai Street Food. Khao Yai Barnhouse (Nakhon Ratchasima) Just two-hours by car for Bangkok, Nakhon Ratchasima is a popular weekend getaway for city-dwellers and is famed for its cooler, refreshing weather, especially during the December/ January holiday season. Home of Thailand's first national park, Khao Yai, this luxury five-bedroom (11 guests) property inspired by the English countryside is surrounded by a golf course and has sweeping views of the nearby mountains. The vast outdoor spaces and large kitchen makes this barnhouse ideal for family and group holidays. Villa Aria on Koh Yao Noi (Phang Nga) Head south to the island of Koh Yao Noi in Phang Nga province for a tranquil break. The island is home to an active local fishing community and incredible landscapes and flora, as well as some beautiful, and deserted, beaches. This custom wooden two-bedroom (4 guests) house was built by local artisans. Situated on the east side of the island, it offers a quiet retreat with spectacular views across Phang Nga Bay and the beach is just 300 metres away. For those travelling in a larger group, there are two neighbouring apartments that can also be booked making this an ideal island hangout for the holiday season. For those looking to travel overseas this holiday season, below are some stunning stays in Asia-Pacific that will make for a delightful holiday-break. Alternatively,
By Lifestyle+Travel
Jaipur’s Royal Family Becomes Airbnb’s First Royal Hosts
The 300 year old City Palace of Jaipur, home to Jaipur’s Royal Family, has played host to guests including Jackie Kennedy and Prince Charles. From November 23, for the first time ever, The Gudliya Suite at the City Palace will be accessible by being bookable on Airbnb with His Highness Maharaja Padmanabh Singh becoming the first King to host on Airbnb. Steeped in history, Jaipur’s City Palace is one of India’s most iconic buildings, located at the heart of the capital of Rajasthan State. Guests will be able to book and stay in the luxurious Gudliya Suite, located within the Chandra Mahal (royal chambers) — which until now had been reserved for royals and their esteemed guests. The Suite includes its own lounge, kitchen, luxurious bathroom and private, indoor swimming pool. Guests will truly get to experience what it’s like to live like royalty. A true, modern Royal, the host is the dapper, polo-playing 21-year old Maharajah, Padmanabh Singh, who succeeded his grandfather as King in 2011, becoming the 11th generation of the family to hold the revered position. Built in 1727 by Maharaja Sawai Jai Singh II, considered the founder of Jaipur, the City Palace is a testament to the forward-thinking global outlook of India’s Mughal emperors with its Rajput, Mughal and European architectural influences. A crimson-yellow facade and manicured lawns make way for ornate dining halls, decadent chandeliers, sandstone walls painted in gold dust, intricate carvings and a museum dedicated to the family’s private collection of hand-knitted carpets and treasured manuscripts. Notable visiting dignitaries include Bill Clinton, Prince Charles and Jackie Kennedy, among others. A stay at the City Palace will provide an inspiring journey into the rich history, cultural heritage and artistic traditions of Jaipur’s royal family. Guests will be feted by a private butler who will arrange curated city experiences including shopping tours, guided walks through local museums and other excursions. Authentic Rajasthani meals may be enjoyed at the terrace overlooking the Aravalis, and peaceful daily breakfasts can be had in the company of peacocks who are often a sight at the Palace’s lush gardens. “I am thrilled that my family and I are partnering with Airbnb to bring the splendour of Rajasthan to life for travelers from around the world. My own travels with Airbnb have made me feel very welcome in new cities and cultures, and I am happy that the experience of quintessential Indian hospitality will be shared with others,” stated His Highness Maharaja Sawai Padhmanabh Singh. The Palace has never been made available to be booked by outside guests before, and proceeds of each booking will go to the Princess Diya Kumari Foundation, a nonprofit dedicated to supporting rural women and artisans in Rajasthan. For the remainder of 2019, the Gudliya Suite, priced at US$8,000 per night, will be available to book on select nights at a special inaugural offer of US$1,000 per night, with Airbnb paying the balance amount for each booking as a contribution to the Foundation. From January 1st onwards, the Suite will be available