Trip.com, which is currently at the forefront of its market, provides a one-stop-shop for all of your travel needs, including flights, hotels, auto rentals, and travel insurance, giving a seamless experience that is more convenient than booking across several platforms. According to Mr. Boon Sian Chai, Managing Director and Vice President of International Markets at Trip.com Group, “Personalization is essential. Trip.com can provide highly personalized travel experiences by leveraging big data and AI. Trip Genie, an AI vacation planning helper, exhibits this by offering personalized recommendations, special bargains, and tailored itineraries.”

While client happiness is a key satisfaction of Trip.com’s strategy, the company also emphasizes strong supplier partnerships to build mutually advantageous arrangements that improve the customer experience. “This requires a sophisticated understanding and integration into the local travel ecosystem, allowing us to provide more personalized and relevant travel experiences. By integrating local data, we improve our capacity to fulfill the unique demands of each market. We invested in launching our branding project with AOT (Airport of Thailand) to gain impressions, which contributed to a very strong MoM uplift, bringing Trip.com search volume to a new level with Pre-Launch vs Post-Launch: +93% and Lifetime Thailand average search volume: +134% YOY,” said Mr. Boon Sian Chai.

In terms of sustainability, Mr Boon Sian Chai notes that “The platform also emphasizes low-carbon travel options, which aligns with the preferences of approximately 85% of business travelers who prioritize sustainable choices.” Trip.com has also added a feature that showcases sustainable hotels certified by GSTC-Accredited Certification Bodies, promoting eco-friendly bookings and strengthening its aim to becoming carbon neutral by 2050.