Onitsuka Tiger brand is excited to announce the opening of their biggest Southeast Asian store in the popular Siam Center shopping mall, located in Bangkok, Thailand.
The new Onitsuka Tiger store will initiate a gratifying shopping experience for loyal fans as well as the fashion conscious, the sports enthusiast, the sneaker collector or casual shopper, families and tourists. The store stocks the brand’s latest releases at prices consistent with its other stores, ensuring it will be a regional favorite for sneaker lovers.
The opening of this new store aligns with the Onitsuka Tiger story, created in 1949 by Mr. Kihachiro Onitsuka who started the brand with a humble idea that sport had the power to transform lives. Till today, the rich heritage and Japanese craftsmanship of the brand, combined with a timeless aesthetic that was discovered on the track, is now worn and seen on streets around the world. Constantly branching out and collaborating with a variety of creative souls from visual artists to fashion designers, from art collectives to sneakers, the spirit of Onitsuka Tiger has uplifted its sporting brand into the fashion and lifestyle scene.
The Onitsuka Tiger mono-brand store is conveniently situated at the elegant and sophisticated Siam Center, one of the most established shopping malls in Bangkok today. A shopper’s dream paradise, the high-end mall offers an extensive mix of well-known and international fashion, lifestyle and F&B brands and is a trendy and popular meeting place.
With a retail space of 237 square meters, the store will stock the brand’s signature collections as well as the perennial and popular footwear, accessories, apparel for Men, Women and Kids. Shoppers, fans and collectors will also be thrilled to find the quintessential and exclusive NIPPON MADE collection.
Onitsuka Tiger’s 2018 collection global campaign kicked off with the debut of MEXICO 66 SD. A reflection of the brand philosophy, this new model will impress wearers with an improved performance and utility based on technology. While it retains some of the elements of the classic MEXICO 66, like the thin sole, the Onitsuka Tiger stripes, and iconic heel flap, the MEXICO 66 SD model uses a new last for a slimmer, more modern silhouette. The sole in particular has been improved for better performance by combining multiple materials. The toe and heel portions are made of cushioning material fuzeGEL™, developed by the ASICS Institute of Sport Science, with a precise placement of the gel along the midsole improves cushioning and resilience. Cushioning and fit are also better, with the addition of OrthoLite that offers excellent resilience in the insole.
The center pride of place at Onitsuka Tiger Siam Center is the NIPPON MADE series, the epitome of Japanese craftsmanship. The basic components of the shoes are first assembled, after which the leather making up the upper is washed and processed in hot water. The footwear is then carefully squeezed and dried, leaving the shoes with a wrinkly, vintage look when dry. Every step is skillfully executed by hand and no two pairs of shoes are alike.
The artisanship of the Japanese brand extends to the store interior that is accented by Sumi mortar, a distinctly unique material that has the texture of wood, amplifying the store’s intricate yet edgy look. A complex eight-step process goes into the formulation, which uses ingredients such as Asagi Tsuchi, a special type of Japanese soil used to prevent cracking, and Sumi paint (water, Sumi ink and acrylic emulsion).
The new store’s grand opening was hosted by ASICS Thailand and featured key launches such as the new and enhanced MEXICO 66 SD, TIGER MHS, CALIFORNIA78 EX, DELEGATION LIGHT and exclusive NIPPON MADE sneakers.
Other special guests at the event include Thai popular actress Rasri Balenciaga Chirathiwat (Margie) and actor Pakorn Chatborirak (Boy) and as well as popular Thai illustrator, Spun Inthawong will also draw design activity. The new Onitsuka Tiger Siam center store brings an exciting beat and creates a new world of fashion offerings within the local Thai retail scene.
Onitsuka Tiger Siam Center
G Floor, 979 Rama 1 Road, Pathumwan Bangkok, Thailand
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