New travel platform, #notatourist

Travellers looking for Thailand’s local experiences can now find ideas and inspiration in Visa’s #notatourist platform. The “Visa #notatourist: See Thailand through Local Eyes” campaign aims to woo residents to share the many local experiences that otherwise might elude travellers on the conventional path.

The campaign stimulates residents in Thailand to share photos of what they actually do, eat or live in their daily life on social media, like Facebook and Instagram. With hashtags #notatourist and #VisaThailand, the selected photos will be displayed on Visa’s official site at Ten of them will be printed as 100,000 postcards and distributed by Tourism Authority of Thailand (TAT) and Visa around the world.


As one of the most popular destinations in the world, Thailand’s famous tourist attractions such as Grand Palace or Wat Phra Kaew (Emerald Buddha Royal Temple) have been visited and somehow are less enticing by degrees to those who have seen them from general media. That’s when this campaign was brought up. For explorers and off-track travellers, it’d be much more exciting to become part of local activity and has a chance to learn of what we call “True Thainess” like street foods, ritual sites or unseen scenery from the aspects of Thai natives.

“This is an opportunity for people of Thailand to share unique aspects of the country for visitors looking to venture off the beaten path. We recognize the changing expectations of today’s travellers and their reliance on social media when visiting new places. The #notatourist platform will help unearth new ways to discover hyper-local experiences,”

Suripong Tantiyanon, Visa Country Manager, Thailand said.


The campaign is part of Visa’s #notatourist initiative, launched globally this year. Let’s catch up with this campaign and expand an experience to a new dimension of travel. Leave your guidebook and travel maps; it’s more enviable to discover a new route and show it off to your friends on social network.

For more information, watch the campaign video clip at