Menu favorites have been re-imagined to mark the Mövenpick Group’s 70th anniversary, paying tribute to the company’s founding principle – doing ordinary things in an extraordinary way. It is kick-starting 2018 with a burst of gastronomic vision and flavor as its parent company, the Mövenpick Group, celebrates seven decades of culinary excellence and innovation.
To mark the company’s 70th anniversary, its Food & Beverage Director Europe, Thomas Hollenstein, and his team of chefs, have unveiled a menu of seven remarkable dishes that marry the old with the new – popular classics and guest favorites re-imagined for the modern palate, inspired by cuisines and gastronomy trends from around the world.
The ‘70 years of culinary excellence’ promotion, available in restaurants at all Mövenpick properties globally from 10 March to 20 April 2018, introduces seven inventive dishes that pay tribute to Ueli Prager, who when founding the Mövenpick brand in 1948, redefined the European restaurant scene and paved the way for a new style of modern hospitality, based on a simple premise: ‘doing normal things in an extraordinary manner’.
Just as Prager introduced diners to unpretentious cuisine with a twist, such as curry-based Riz Casimir – a first in Europe – so 70 years on, Mövenpick chefs have created an inspiring menu of uncomplicated but surprising creations, all of which use fresh, authentic and health-promoting ingredients.
They include: Scallops & avocado tartare – a reinvention of Mövenpick’s popular beef tartare, influenced by Mediterranean cuisine; salade belle fermière – a lively interpretation of Salade François, made famous in the 1948 American musical film, “Easter Parade”; mille feuille saumon & caviar d’olive – a savoury take combining delicate smoked salmon, puff pastry and golden olive caviar; mushrooms and vegetables Zurich style – a meat-free version of Zurich-style veal that pairs aromatic root vegetables and smoky Shitake mushrooms; seafood Casimir – a medley of steamed seafood, fish and salicornia (sea asparagus), and an assortment of citrus fillets, paired with wild rice; bare beef burger Café de Paris – a prime beef cut paired with crispy ultra-thin parmesan-dusted fries; and carrot waffle – a quirky reinterpretation of classic Swiss carrot cake.
These dishes not only take inspiration from Prager’s visionary approach to cuisine, but his original idea for a new restaurant concept: a sophisticated yet relaxed place where guests could sample dishes at affordable prices – the name for which came when he least expected.
As he strolled the shores of Lake Zurich with a friend and considered the possibilities, a seagull (or Möwe in German), swooped down to skilfully pick up food mid-flight. That one elegant movement encapsulated his idea and so ‘Mövenpick’ (Möwe pick) – and Europe’s first casual dining experience – was born.
Prager’s first restaurant, Claridenhof, opened in Zurich in July 1948, offering simple dishes that could be ordered à la carte – a refreshing alternative to conventional set menus and the first of many Mövenpick innovations.
Twenty-five years later, in 1973, Prager capitalised on the brand’s reputation for quality food, affordability, staff training standards and innovation by opening the company’s first two hotels. This marked the official launch of Mövenpick Hotels & Resorts and today, his values penetrate every aspect of Mövenpick Group’s business, including Mövenpick Gastronomy, Mövenpick Wine and Mövenpick Fine Foods.
“Mövenpick’s story is astonishing, founded on a commitment to service, authenticity, culinary excellence and innovation, and in 2018 we celebrate these values and our rich heritage in the way we know best – by treating our guests around the world to an inspiring gastronomic experience,” said Olivier Chavy.
“The ‘70 years of culinary excellence’ promotion is a fitting tribute to Ueli Prager who was truly ahead of his time when he founded our company, and we continue to build on his legacy with experimental cuisine and new concepts that keep his original vision in mind – doing normal things in an extraordinary manner.”