ISSEY MIYAKE New Chronograph

ISSEY MIYAKE New Chronograph Series “C”

Chronograph of Lines and Numerals Designed by Ichiro Iwasaki

designed by leading Japanese product designer Ichiro Iwasaki.

 

”C” Product Concept

“I thought that the more thoroughly I tried to reestablish a “real” chronograph, the more beautiful it would be. I removed unnecessary elements to isolate the pure chronograph, and found that lines and numerals became more conspicuous as they are in musical scores and mathematical formulas.

 “Pure lines and numerals exist beyond time, place and gender. This is the image of the chronograph I was looking for, a chronograph of lines and numerals: ‘C.’”                                            

Ichiro Iwasaki

Issey Miyake C Series

Product Characteristics

■ Face with pure “lines and numerals,” nothing extraneous

Adhering rigorously to the essence of a timepiece, the dial face consists of lines and numerals only, with the hour and minute hands ticking time slowly above it. For the time to be readable in any circumstance, luminous hands are used to provide utmost readability as an analogue chronograph.

■ Genderless, single size

Reflecting the stoutly framed image of the ISSEY MIYAKE brand, the collection presents moderately genderless one-size watches combined with bands of various materials and colors. The simple, light body fits and rests comfortably on any size wrist.

■ Replacement bands synchronizing with season, scene and mood

Ichiro Iwasaki Product Designer)

Born in Tokyo in 1965. He started his career at Sony Design Center, afterwards moved to Italy and worked at several design studios in Milan. After returned to Japan, in 1995 he set up IWASAKI DESIGN STUDIO in Tokyo. Since its founding, he has been collaborated with manufacturers both within and outside Japan, and involved in highly versatile product designs ranging from stationaries, household goods, tableware, furniture, lighting and electronic devices such as digital cameras and mobile phones. He has been awarded a large number of major international awards, including Japan’s Good Design Award•Gold, iF Design Award•Gold and German Design award•Winner.

www.iwasaki-design-studio.net

For more information, please contact Trocadero Group Tel. 02 677 4500. www.trocaderotime.com