UNIQLO T-shirt brand UT is launching “Doraemon UT” with designs featuring Doraemon, the animated character beloved throughout the world. This season Doraemon UT comprises two main designs, one incorporating artwork exhibited by artist Takashi Murakami at THE DORAEMON EXHIBITION TOKYO 2017, along with designs from the Doraemon comic. A total of 15 items will be available, including men’s and kids’ T-shirts, as well as a Doraemon plush toy with artwork by Mr. Murakami. The series will be available at UNIQLO stores and through online store via uniqlo.com/th from the end of May 2018.
UT carefully selects cultural properties from around the world, and creates new content from them. Depicting views of the world as art on the canvas of a T-shirt, UT allows wearers to express their individuality and values. This series features for the first time Doraemon artworks from renowned contemporary artist Takashi Murakami. UT continues to evolve as LifeWear that generates excitement, and ensures everyone can find something to wear to express who they are.
■ Doraemon as you’ve never seen him before
The main visual for this special project is Murakami’s artwork, “Anna koto iina dekitara iina”, created for the Doraemon exhibition, incorporated into T-shirts and a plush toy. This colorful work featuring the main characters Doraemon and Nobita, Doraemon’s secret gadgets, and Murakami’s characteristic flowers, is now being expressed on the UT canvas. The special new line enables UT fans to enjoy Doraemon as they’ve never seen him before.
The Doraemon UT lineup also includes T-shirts with designs from the Doraemon comic. The designs depict the world of Doraemon, including a humorous scene of Nobita begging for Doraemon’s help, and shirts printed with familiar secret gadgets such as the Take-copter and Small Light.
■ Takashi Murakami Profile
Takashi Murakami is a contemporary artist, named in 2008 as one of Time magazine’s “100 Most Influential People.” He is also known for corporate branding projects including Louis Vuitton, VANS, Shu Uemura, and Roppongi Hills, as well as collaborations with musicians like Kanye West, Pharrell Williams, and Yuzu. Murakami is the president of Kaikai Kiki Co., Ltd., an art production and management company that includes production studios and galleries. He actively exhibits his works around the world, and in 2015 held his first private exhibition in Japan in 14 years, The 500 Arhats exhibition at the Mori Art Museum.
■ About “Doraemon”
Doraemon is an extremely popular Japanese manga series by Fujiko F Fujio. Created in 1970, the series is beloved in Japan and around the world. The comedy manga revolves around the adventures of Doraemon, a cat-type robot from the future, and his friend Nobita, using an array of secret gadgets as they share laughs and touching moments.
■ About THE DORAEMON EXHIBITION TOKYO 2017
Organized under the concept of “Create Your Own Original Doraemon,” this exhibition invited 28 artists and groups to present artworks capturing memories of Doraemon. Leading artists from Japan’s contemporary art world exhibited paintings, sculpture, photos, and videos on the “Doraemon” theme. The exhibition in Tokyo was held from November 1, 2017 to January 8, 2018 at the Mori Arts Center Gallery in Roppongi. The exhibition will also travel throughout Japan, beginning with Fujiko F Fujio’s hometown of Takaoka from March 16 to May 6, 2018.
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