Each year since 2009, thousands of people travel to Malaysia with the same purpose: hunting the wolf! Oh, I do not mean the real wolf in the wild, but the ‘Big Bad Wolf’ – the world’s biggest book sale held annually in Malaysia. Committed to the goal of enabling the fans to ‘Read More For Less’, the Big Bad Wolf features millions of books at an unprecedented discount of 75–90%. Also, the event is the first to run 24-hours so that readers can enjoy their favourites without any limit of time. Despite such huge discounts, the Big Bad Wolf brings satisfying standards to its customers, including fun-filled ambience, professionally arranged books and book-related items, as well as top- notch customer service.


“At the Big Bad Wolf, we believe in bringing back the joy of reading to a time when it was affordable; hence, our theme for this year is the 60s,”

said Andrew Yap, Managing Director of Big Bad Wolf Books, at the opening of the 7th edition running from 4-14 December 2015 at the Malaysia International Exhibition and Convention Centre (MIECC).

Not only reminding us of the days when everything cost less including books, the  sale also provides something for everyone with an array of genres: children’s books, cooking, fiction, anime, self-help, automobile, and more. The event also features various food stalls and a large playground to keep children occupied while parents enjoyed choosing their books. With its full range of delights, the Big Bad Wolf has succeeded in bringing quality books to a large audience, both in Malaysia and neighbouring countries. In the meantime, it is a subtle way to encourage readers in developing countries striving to improve their English proficiencies.


This year, the Big Bad Wolf has announced its global move – first to Jakarta, Indonesia during 30 April – 8 May 2016. And regarding its philosophy: ‘we do it not only because we can, but also because we care,’ a bigger and better Big Bad Wolf sale is moving to Bangkok, Thailand during 12-21 August 2016. Save the date and stay tuned!


Text and photos by Goongging Thanisara
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