Trip.com, which is currently at the forefront of its market, provides a one-stop-shop for all of your travel needs, including flights, hotels, auto rentals, and travel insurance, giving a seamless experience that is more convenient than booking across several platforms. According to Mr. Boon Sian Chai, Managing Director and Vice President of International Markets at Trip.com Group, "Personalization is essential. Trip.com can provide highly personalized travel experiences by leveraging big data and AI. Trip Genie, an AI vacation planning helper, exhibits this by offering personalized recommendations, special bargains, and tailored itineraries." While client happiness is a key satisfaction of Trip.com's strategy, the company also emphasizes strong supplier partnerships to build mutually advantageous arrangements that improve the customer experience. "This requires a sophisticated understanding and integration into the local travel ecosystem, allowing us to provide more personalized and relevant travel experiences. By integrating local data, we improve our capacity to fulfill the unique demands of each market. We invested in launching our branding project with AOT (Airport of Thailand) to gain impressions, which contributed to a very strong MoM uplift, bringing Trip.com search volume to a new level with Pre-Launch vs Post-Launch: +93% and Lifetime Thailand average search volume: +134% YOY," said Mr. Boon Sian Chai. In terms of sustainability, Mr Boon Sian Chai notes that "The platform also emphasizes low-carbon travel options, which aligns with the preferences of approximately 85% of business travelers who prioritize sustainable choices." Trip.com has also added a feature that showcases sustainable hotels certified by GSTC-Accredited Certification Bodies, promoting eco-friendly bookings and strengthening its aim to becoming carbon neutral by 2050.

King Khalid University (KKU) has announced a significant partnership with leading five-star hotels in Thailand to initiate an inaugural internship program for tourism and hospitality management students. This initiative aligns with Saudi Arabia’s Vision 2030, which seeks to attract 100 million tourists annually by 2030 and position the Kingdom as a major global tourism hub. This partnership is part of The Apprenticeship Program for Training in the Tourism Sector, an initiative launched by the Ministry of Tourism of Saudi Arabia to enhance the skills and expertise of individuals in the tourism and hospitality industry. The program provides participants with hands-on training opportunities through collaborations with leading global hospitality institutions. Its objective is to equip trainees with practical experience and international exposure, enabling them to contribute effectively to the growth and development of the tourism sector in Saudi Arabia. Dr. Reham Mashat, Dean of the Faculty of Tourism at KKU, revealed that 14 students pursuing degrees in International Hospitality Management and Mountain Resort Management will embark on a two-month internship program in Thailand. The initiative, supported by the Saudi Arabian government and the Ministry of Tourism, focuses on providing hands-on hospitality management experience in Thailand—a globally recognized tourism leader. The program also aims to foster long-term, mutually beneficial relationships between the two nations within the tourism sector. The selected students will gain practical experience at prominent destinations, including Bangkok and Phuket. Their placements include the Al Meroz Hotel in Bangkok, the leading halal-certified hotel catering to Muslim travelers, and the Amatara Welleisure™ Resort in Phuket, a multi-award-winning wellness resort known for combining luxury with holistic well-being. The program is designed to equip students with valuable industry experience, preparing them to contribute to Saudi Arabia’s ambitious tourism goals upon their return. A key component of this program is its collaboration with Siam Senses, a leading Thai hospitality management brand under World Reward Solutions. With extensive expertise in managing luxury and mid-range hospitality properties, Siam Senses is committed to promoting exceptional service standards and operational excellence. The brand will play a pivotal role in ensuring the success of the training program by offering students practical exposure to core hospitality functions, guest services, and cultural sensitivity training within the Thai tourism context. Additionally, the program highlights the importance of Aseer, a rapidly developing region in Saudi Arabia that is central to the Kingdom’s tourism growth strategy. Nestled amidst scenic mountains, Aseer is set to become a global year-round tourism destination through substantial government investments aimed at enhancing infrastructure, eco-tourism, and cultural offerings. Known for its breathtaking landscapes, pleasant climate, and rich heritage, Aseer is poised to attract international visitors seeking nature, adventure, and cultural experiences. Looking ahead, King Khalid University and the Saudi government plan to expand this internship program, targeting the placement of over 400 students in Thailand by 2026. This collaboration is expected to strengthen bilateral ties between Saudi Arabia and Thailand, as both nations work toward establishing themselves as prominent players in the global tourism industry. The logistics and coordination of the internship program in Thailand are managed

Lifestyle and Travel Media and Silver Voyage Club recently joined hands to introduce "100 ULTRA LUXURY THAILAND 2025," for the first time among the friends in the top hospitality industry in Thailand at EKKALUCK Bangkok, Madi Paidi Bangkok, Autograph Collection. This special collaboration project: "100 ULTRA LUXURY THAILAND 2025" will, for the first time, compile a list of the top 100 ultra-luxurious high-end tourism offerings in Thailand including hotels, resorts, restaurants, spas, and other lifestyle services such as limousines, yachts, and private jets. This special publication will be available in executive lounges of five-star hotels in Thailand and the Middle East.

Guests booking the Charming Chiang Mai package at InterContinental Chiang Mai The Mae Ping any time between 1 and 28 February 2025 will enjoy THB 1,000 credit towards dining at any of the hotel's exceptional restaurants or indulging in rejuvenating spa treatments at the ii Spa. Rates start from THB7,200++ per night for Classic room. Also included in the package is daily complimentary breakfast buffet at The Gad Lanna, the hotel’s brasserie that evokes an era in which travel was a more leisurely affair and where Northern Thai specialties are served alongside signature international dishes. InterContinental Chiang Mai The Mae Ping offers an unforgettable stay in historic Chiang Mai, with breathtaking views of the city and the opportunities for exploration, adventure, or simply enjoying a tranquil haven amidst the embrace of nature. Book from now to 28 February for a stay from 1 to 28 February 2025. Charming Chiang Mai includes: • Hotel credit at THB 1,000 net per room per stay that can be used for dining at any restaurant in the hotel or for treatments at The ii Spa (à la carte menu only) • Daily breakfast • Free cancellation until 6:00 pm local hotel time one day before check-in date • No deposit required at the time of booking For more information and reservations, contact: LINE @interconchiangmai; tel. +66 (0)52 090 998; or email: reservations.icchiangmai@ihg.com

Travel seamlessly with THAI, connecting you to 64 destinations across Asia, Europe, Australia, and beyond. Whether you're seeking cultural wonders, breathtaking landscapes, or vibrant cityscapes, experience unparalleled hospitality and exceptional service every step of the way. Book now at https://www.thaiairways.com/flights/en-th/flights-from-thailand  

Celebrating the blissful breeze as the unforgettable tunes return to Hua Hin once again this year. On December 21st, the much-awaited Hua Hin Jazzical Festival 2024 returns to captivate jazz lovers and cultural enthusiasts alike. This grand event will take place at the Hua Hin Convention Centre, 1st floor, Bluport Hua Hin, bringing together internationally acclaimed jazz artists and cultural showcases for an unforgettable evening. Organized by Bluport Hua Hin, in collaboration with the Tourism Authority of Thailand and the Embassy of the Russian Federation in Moscow, the festival highlights a remarkable lineup led by Igor Butman, a globally recognized Russian jazz artist and National Artist of Russia. Butman, alongside the Igor Butman Quintet, featuring some of Russia’s most talented rising stars, will grace the stage with stunning performances. Butman is celebrated for his excellence as a conductor of the Moscow Jazz Orchestra, which earned the National Artist Award in 2021. His return to Hua Hin after a highly successful previous performance promises to leave audiences mesmerized. Complementing the headliner are Thailand’s finest jazz musicians, who will bring their unique artistry and surprise performances to the stage. Together, they promise an exceptional musical journey, celebrating the fusion of global and local talents. A Cultural Extravaganza The Hua Hin Jazzical Festival 2024 isn’t just about music. It offers a deep dive into Thai culture, showcasing a variety of traditional art forms. Audiences will be treated to Thai Cultural Performances, such as the Khon (Thai mask dance) and Thai classical dance, accompanied by live traditional instrumental music. These curated performances are a testament to Thailand’s rich heritage, adding a unique dimension to the festival. Ms. Vajee Klomkliang, Executive Director of Hua Hin Asset Co., Ltd., emphasized Hua Hin’s legacy: “Hua Hin is globally recognized for its musical heritage, having hosted legends like Benny Golson, The Yellowjackets, and Kenny G. This year’s festival celebrates the city’s vibrant jazz scene while honouring Thailand’s cultural richness. It also marks 126 years of diplomatic relations between Thailand and Russia, a milestone of cultural and artistic exchange.” Celebrating Music, Culture, and Community The festival aims to enhance Hua Hin’s appeal as a tourism hub, stimulate the local economy, and strengthen the city’s reputation as a destination for arts and music. Alongside the stellar performances, attendees can explore an array of food and beverage booths featuring Thai and international cuisine. These offerings, set against the backdrop of live jazz under the night sky, create the perfect atmosphere for relaxation and enjoyment. Key Event Information Date: December 21, 2024 Time: Starts at 18:00 Location: Hua Hin Convention Centre, 1st floor, Bluport Hua Hin Tickets: 4,500 / 2,500 / 1,800 / 800 Baht Purchase Tickets: https://bluporthuahin.gosalepage.co/lfa-dlgr-mxw Don’t miss the chance to experience this iconic celebration of jazz and culture. Hua Hin Jazzical Festival 2024 is where music, culture, and community come together to create magic. Celebrate under the stars and witness the birth of a new chapter in Hua Hin’s legendary jazz legacy! For more information Tel: +66 (0) 32905 111 Facebook: BluportHuaHinOfficial Line Official: @bluport

BASIS International School Bangkok invites families to join the Open House event on Saturday, October 26th, 2024. Parents and students will have the exclusive opportunity to experience real classroom environment and engage in interactive workshops. BASIS International School Bangkok is the 35th school in the BASIS Network from the United States. The network has been developing their specialized curriculum for more than three decades and has earned its reputation as one of the best school networks in America. BASIS offers classes from Nursery through to Grade 12, delivering a rigorous academic program that emphasizes limitless student potential. The curriculum prepares students for future challenges and global competitiveness. Many BASIS students go on to attend top universities worldwide and contribute as highly skilled professionals in the global community. BASIS Bangkok is committed to being “Locally rooted, globally connected”, to striving for excellence while integrating its curriculum with the local context, instilling Thai values alongside its internationally recognized standards. It’s no surprise that BASIS Bangkok has become one of the leading international schools in Thailand. Beyond the academic excellence, BASIS Bangkok provides an exceptional learning environment and top-quality facilities that inspire a love for learning and help students discover their personal interests. The school carefully selects expert teachers with subject-specific knowledge and creativity, driven by the belief that every child can excel. BASIS International School Bangkok is ready to welcome visitors at its exclusive Open House, where you can tour the facilities and learn why BASIS students love coming to school every day. You will experience the innovative classrooms, equipped with modern conveniences, and interact with two expert teachers in each class—SET (Subject Expert Teacher) and LET (Learning Expert Teacher)—who work together to nurture creativity and prepare students for the future. BASIS Bangkok’s Exclusive Open House 📅 Saturday, October 26th, 2024 🕑 8:00 AM - 11:30 PM Sign up here!: https://bit.ly/3XQK73f More information ☎️ 02-415-0099 📩 admissions@BASIS.ac.th LINE : @BASISAdmissions

Lifestyle and Travel Media has teamed up with Silver Voyage Club to launch "100 ULTRA LUXURY THAILAND 2025" a special publication dedicated to luxury tourism in Thailand and the Middle East. In an effort to reassert Thailand's leadership in the luxury tourism market, Lifestyle and Travel Media and Silver Voyage Club held a memorandum of understanding signing ceremony for a special collaboration project: "100 ULTRA LUXURY THAILAND 2025" This special edition will, for the first time, compile a list of the top 100 ultra-luxurious high-end tourism offerings in Thailand. Mr. Amarin Kocharat, Director of Lifestyle and Travel Media, a renowned publishing company in the travel industry with over two decades of expertise in the luxury market, provided details on this special collaboration project: “Thailand has always been a top global destination, offering unparalleled natural beauty, warm hospitality, and attentive service. No matter where you go in the country, there is always a five-star accommodation, fine dining, spas, and a wide selection of the finest services, all carefully curated. Featuring the top 100 ultra-luxury hotels and hospitality services will further emphasize the high potential of Thailand's luxury tourism, aligning with world-class standards.” Mr. Jakkapan Rattanapet, Group CEO of World Reward Group, which operates Silver Voyage Club and offers Luxury Lifestyle Management & Concierge Services—a customized service with personal assistants for managing reservations, including hotel accommodations, Michelin-starred restaurants, limousine services, and private jets—added: “We are witnessing the growth of the luxury market in Thailand, which is becoming increasingly popular among foreign travelers, especially those from the Middle East. They represent the group with the highest average spending rate per trip in the world and are always seeking unique and luxurious travel experiences.” The special edition of "100 ULTRA LUXURY THAILAND 2025" will feature a top 100 list of luxury hospitality services in Thailand, including hotels, resorts, restaurants, spas, and other lifestyle services such as limousines, yachts, and private jets. This special publication will be available in executive lounges of five-star hotels in Thailand and the Middle East. For more information, please contact Lifestyle + Travel Media or send inquiries to amarin@lifestyleandtravel.com.

Bangkok's Culinary Stage Lights Up with a Michelin-Starred Fusion From March 13th to 15th, 2025, Khum Hom transforms into an epicurean theatre, hosting the highly anticipated 2025 Edition of Four Hands Culinary Journey. This exclusive event promises a symphony of flavors as Michelin-starred French Chef Charles Coulombeau joins forces with the renowned Chef Ian Kittichai, to deliver an unforgettable dining experience. Prepare to be tantalized by a 7 or 9-course tasting menu that showcases the finest ingredients from both worlds, featuring highlights like Chef Ian’s “Pla Gao Tom Si Nuan”, or Andaman Grouper with Phetchaburi Toddy Palm, and Chef Coulombeau’s Pigeon with Tak Sun Dried Banana. Chef Coulombeau, celebrated for his innovative flair and prestigious accolades, including the Taittinger International Culinary Prize, also brings to the table his signature creation, the acclaimed Langoustine Mosaic with Ratchaburi Coconut, will stand alongside Chef Ian’s visionary Thai delicacies, such as the evocative “Tu Pa Sutong”, savoury rice-stuffed squid with pickled rosella and seafood sauce. With limited seating available, early reservations are strongly encouraged. The 7-course menu is priced at THB 5,200++, while the 9-course menu is THB 5,800++. Optional fine wine pairings are available. Accor Plus members enjoy 20% off, and members of ALL earn dining reward points. 🗓️ 13 - 15 March, 2025 ⏰ 18:30 - 22:00 📍Khum Hom, Mövenpick BDMS Wellness Resort Bangkok

Breakfast is calling, keep those PJs on! Another Hound Café invites you to enjoy a World Breakfast in Bed experience, featuring well-loved dishes from around the world right to your bed! This new breakfast menu is guaranteed to kickstart your day with a burst of flavor.Start your morning with Western favourites like the classic American Breakfast, featuring your choice of scrambled, sunny-side-up, or poached eggs, served with maple syrup-glazed chunky bacon, juicy sausages, and homemade hashbrowns, or the comforting Croissant Florentine, a warm buttery croissant topped with sautéed spinach, chunky, bacon, and poached eggs with velvety hollandaise sauce.If you’re more into Asian-style breakfast, simply enjoy the flavorful Eastern comfort dishes like the smooth and creamy Foie Gras and Minced Pork Congee, a classic North Indian favourite ‘Aloo Paratha’, and the beloved childhood Thai street food ‘Moo Ping’ served with sticky rice and chili sauce to spice up your day. Let’s embark on a culinary adventure designed to tantalize your taste buds and fuel you for whatever the day throws your way! 📌 Another Hound Café at Siam Paragon, G Floor ⏰️ 9:00 - 15:00

Bella Sera, the renowned Italian restaurant located on the 2nd floor of Sofitel Bangkok Sukhumvit, is excited to announce that it is now open for lunch, offering guests the unique opportunity to enjoy the essence of Italy during the day. Previously available only for dinner, Bella Sera now welcomes you to indulge in its carefully curated Set Lunch Menus and à la carte offerings, available daily from 12 PM to 3 PM. Choose between a 2-course menu at THB 490++ or a 3-course menu at THB 590++, featuring dishes that highlight the best of Chef Fabio’s expertise and heritage. Menu highlights include the creamy Burrata with cherry tomatoes and balsamic, hearty Tagliatelle with Mamma-style braised Bolognese, and flavorful Pizza Diavola topped with spicy Italian salami and rucola. End your meal on a sweet note with the classic Tiramisu with Amaretto liqueur or the refreshing Lemon Cheesecake with strawberry sorbet. Bella Sera offers a refined ambiance that celebrates Italian tradition. As one of the most family-friendly restaurants in Bangkok, Bella Sera is more than just a place to dine—it's a space to create cherished memories with loved ones. The concept, “Cucina Di Mamma Mia,” pays homage to Chef Fabio’s mother, capturing the warmth of home-cooked recipes infused with authentic Italian flavors. At the helm of the restaurant is Chef Fabio, a culinary master with over four decades of experience. Born in Udine, Italy, Chef Fabio has dedicated his career to preserving and innovating Italian cuisine. “Cooking is an art, a passion, a journey of learning,” Chef Fabio shares. His leadership ensures Bella Sera is not only a family-friendly haven but also one of the best Italian dining destinations on Sukhumvit. Join us at Bella Sera for an unforgettable lunch experience—where authentic Italian flavors, tradition, and a welcoming ambiance come together for a perfect midday break. Reserve your seats now: www.sevenrooms.com/reservations/bellasera or +66 (0) 2126 9999. For more information, please visit: www.bellaserabkk.com

The holiday season is even more joyful when celebrated through meaningful collaboration. For the first time, The St. Regis Bangkok has teamed up with local textile artist Rungploy Lorpaitoon to bring festive touches to the St. Regis Bangkok Festive Hampers and ornaments around the hotel this season. The magical atmosphere of the festive season is enhanced by bespoke decorations, such as the “bubble memory” ornaments designed by Rungploy, and the uniquely artistic Christmas tree centerpiece. Beyond decorations, Rungploy has also designed the interiors of the festive hampers, adorned with twelve handmade bubble memories symbolizing each month of the year, along with purple fabric to enhance their elegance. Guests are encouraged to reflect on the past year and cherish these moments of love through the bubble memories. Each hamper is crafted to embody the art of giving. The St. Regis Bangkok Classic Hamper is filled with a curated selection of Italian-inspired holiday delicacies, including Italian biscotti, homemade traditional panettone (yeast-free, made over three days), mixed fruit jelly, chocolate Santa, The St. Regis macarons, chocolate truffles, mixed nut tart, locally sourced Chonburi 70.5% chocolate bar, amaretti cookies, mini “Torroncini” nougat, imported premium apple compote, imported “Morra Tartufi” white truffle oil (a highlight of Winter in Italy), and The St. Regis Blend Tea. The St. Regis Bangkok Luxury Hamper includes all of this plus a bottle of Prosecco Follador, IGT, Italy. The St. Regis Bangkok hampers are available daily at The Lounge from December 1, 2024, to January 31, 2025. Early bird pricing is available from December 1-15, 2024. Advance reservations of at least 3-7 days are required. The St. Regis Bangkok Classic Hamper – THB 7,200 net, with an early bird price of THB 6,500 net. The St. Regis Bangkok Luxury Hamper (includes Prosecco Follador, IGT, Italy) – THB 8,500 net, with an early bird price of THB 7,500 net. The St. Regis Bangkok www.stregisbangkok.com

Taking a city break with tempting benefits to stay and dine. The location can’t be this prime. The Pathumwan Princess Hotel, which is located in the heart of Bangkok, offers deals for stays every Friday and Saturday from now until October 31, 2023, and the privileges and benefits include a 35% discount on the best available room rate as well as the following: Thai Twist Buffet Dinner, including free flow soft drinks @CiTi BiSTRo, for the special price of 800 THB per person 20% discount on food at CiTi BiSTRo, Kongju Korean Restaurant, and t@Lobby 30% discount on the hotel’s laundry service Complimentary super-high-speed WiFi (30+ Mbps) is also included in this promotion. For more information Website: www.pprincess.com Tel: (+66) 2216 3700

Hilton, one of the world's leading hospitality companies, has recently unveil the opening of Hilton Garden Inn Kyoto Shijo Karasuma, being the first Hilton Garden Inn in Japan. The hotel is situated in a premium location in central Kyoto, offering 250 stylishly-appointed guest rooms and appealing facilities. Throughout the hotel, you can revel in the sleek interior design that combines traditional Japanese elements with contemporary beauty, with 9 types of guest rooms, ranging from functional standard rooms to luxurious family rooms that can accommodate up to 6 people comfortably. To take care of your appetite, all-day-dining Together & Co. pampers your tastebuds with Western and Japanese cuisines created using Kyoto's seasonal ingredients, served in a cosy and lively setting. "Japan is one of the world’s most sought-after travel destinations and we are delighted to celebrate the timely debut of Hilton Garden Inn following the reopening of Japan’s borders to international travelers. Opening in Kyoto, Hilton Garden Inn Kyoto Shijo Karasuma will cater to the pent-up travel demand that we anticipate will sweep over the country. This debut is especially significant as it also represents the 600th hotel to join the Hilton portfolio in Asia Pacific, cementing Hilton’s position as the fastest growing hotel company in the region and a great milestone in our drive to have 1,000 trading hotels in Asia Pacific by 2025," said Alan Watts, president, Asia Pacific, Hilton. For more information and reservations, please call +81 75-320-5111 or visit hgikyotoshijokarasuma.jp

JW Marriott Khao Lak Resort & Spa has officially unveiled the new face of the resort, with 127 additional rooms and villas, and new dining, recreational, and event facilities to become a stunning 'destination within a destination'. Situated by the long stretch of soft sands of Khuk Khak Beach in Khao Lak, Phang Nga province, JW Marriott Khao Lak Resort & Spa now features a total of 420 spacious rooms, suites, and villas, including new Lagoon Pool View Rooms, Deluxe Lagoon Pool Access Rooms, Family Pool Access Studios, One-Bedroom Villas and a Two-Bedroom Villa, plus the debut of JW Marriott Khao Lak Resort Suites, an exclusive collection of 52 stylish two-bedroom suites. More additions encompass the Aqua Play Zone with a wave pool, fountain trampoline, a big a waterslide and outdoor playground setting along the 2.4 km lagoon pool waterway, which is the longest in Southeast Asia; beachfront Drift Beach Bar & Grill serving heavenly Mediterranean cuisine and seafood grills; a brand-new beautiful ballroom that can accommodate up to 810 people, being the largest in southern Thailand; JW Garden, where organic fruits and vegetables are cultivated, welcoming guests to enjoy a family picnic amidst fragrant herbs and flowers; and more to come! "We are delighted to be unveiling the reimagined JW Marriott Khao Lak Resort & Spa today. There is high demand for fully-integrated, beachfront resort experiences in Thailand from around the world and we are positioned to deliver this across multiple segments and market sectors. I believe Khao Lak is ready and I believe the destination will become one of Thailand’s leading leisure tourism and MICE hubs in the years to come," said Abhimanyu Singh, General Manager, JW Marriott Khao Lak Resort & Spa.  To find out more about experiences at JW Marriott Khao Lak Resort & Spa, please visit www.jwmarriottkhaolak.com

Designed for travellers of younger generations, Ying’nFlo, an upper midscale hospitality brand capturing the dashing spirit of of Millennials and GenZ excursionists, has been officially launched in Wanchai, Hong Kong, marking Langham's Hospitality Group's 20th anniversary, with more hotels in various cities in its roadmap. Ying’nFlo is designed as a place which feels like a friend’s apartment, but better, with spaces that invites people to connect and recreate in style, focusing on state-of-the-art design, arts and music, as well as facilities that brilliantly meet the needs of young travellers. Brett Butcher, Chief Executive Officer, Langham Hospitality Group said "Ying’nFlo is a bold colourful canvas for the younger urban travellers, at an affordable price. It’s a smart guest experience for a generation that has grown up with digital. The concept combines simple stylish design with brilliant basics which are efficiently executed with a strong social vibe." "We will locate Ying’nFlo in destinations where our guests want to travel. These locations would be the front door to cultural, entertainment and tech hub districts," he added. "There is a strong opportunity to grow Ying’nFlo in Asia-Pacific and beyond where 50% of the population are millennials or GenZers." For more information on the Ying’nFlo (Hong Kong), visit yingnflo.com